Provident will be the accelerator for our business
Real Estate

Provident will be the accelerator for our business

SECTOR: REAL ESTATE Puravankara Established in 1975, Puravankara has close to 40 million sq ft of projects that are completed and delivered, of which 63 are residential and five are commercial projects. With close to 23 million sq ft of...

SECTOR: REAL ESTATE Puravankara Established in 1975, Puravankara has close to 40 million sq ft of projects that are completed and delivered, of which 63 are residential and five are commercial projects. With close to 23 million sq ft of projects under development, the total land assets of the company near 70 million sq ft. Ashish R Puravankara, Managing Director, Puravankara, shares more… One decision you consider the biggest contributor to the company’s growth in FY2018-19: In a little over a decade since the inception of Provident – our premium affordable housing brand – growth has been fuelled by the robust performance of value-for-money housing, both in terms of units sold and realisation. Today, we are forerunners in the premium affordable home business with deep insights into customer delight. In line with market trends, Provident, which contributed 58 per cent of sales by value in FY19, will be the accelerator for our business, and give it the ability to replicate year-on-year growth. Plans for the company’s growth in FY2019-20: As an organisation, we are heading towards a phase of exponential growth. With the continuing commitment we have made to our stakeholders, we intend to leverage our strengths and put both our brands (Puravankara and Provident) on the expressway of growth. Over the next few quarters, we envision about 8 million sq ft of launches across both our brands; but, of course, Provident will have a larger share of the pie in terms of volume. Going forward, the focus will hover over innovative marketing strategy, creating viable offers backed by excellent product offerings. This will help us in push the sales momentum of the Puravankara Group accross brands.

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