The decision to move ahead with innovative marketing campaigns proved to be a major contributor
Real Estate

The decision to move ahead with innovative marketing campaigns proved to be a major contributor

Emami Realty, the real-estate arm of Emami Group, was incorporated in 2006 to undertake real-estate projects in the residential, commercial and retail sectors. The company was amalgamated in July 2016 with Emami Infrastructure, and has a pan -India presence with over 36 million sq ft under ...

Emami Realty, the real-estate arm of Emami Group, was incorporated in 2006 to undertake real-estate projects in the residential, commercial and retail sectors. The company was amalgamated in July 2016 with Emami Infrastructure, and has a pan -India presence with over 36 million sq ft under development at different stages of planning, construction and delivery. These projects are being executed under various SPVs and JVs. Dr Nitesh Kumar, CEO, shares more... One decision you consider the biggest contributor to the company’s growth in FY2018-19: The decision to move ahead with innovative marketing campaigns proved to be a major contributor. It included bearing more expenses to increase visibility, even though the revenue stream was at its lowest point and there were no projects in the pipeline owing to slow construction status. This proved to be a decision in the positive direction. One single factor you avoided that could have impacted the company’s top-line and bottom-line: Augmenting the construction process in spite of low revenues. Plans for FY2019-20: Emami Group is a diversified business conglomerate enjoying a market valuation of about Rs.500 billion. Charting a dynamic growth path over the year, we are planning to launch four new projects across various domestic geographies this financial year. We are also taking initiatives to take this vertical to a national level and position it as one of the leading real-estate companies with best practices, with a special focus on customer satisfaction and transparency.

Related Stories

Gold Stories

Hi There!

Now get regular updates from CW Magazine on WhatsApp!

Click on link below, message us with a simple hi, and SAVE our number

You will have subscribed to our Construction News on Whatsapp! Enjoy

+91 86574 75330

Join us Telegram

Reach out to us

Call us at +91 8108603000 or

Schedule a Call Back