More than 90 per cent consolidation in Indian real estate at project-level; only a few (such as Indiabulls) consider exiting realty business altogether. After DeMo wiped out fly-by-night and many small developers, liquidity crisis led Big Boys to take up stuck or delayed projects. Preferred consolidation models include JVs, alliance, development management contract, land monetisation.
Dr Kunal Banerji, CMO, M3M India, has been in the field of marketing and brand development for over three decades. The companies he has served include Ogilvy & Mather, JK Industries, Fuji Films, and Omar Zawawi
M3M India, one of India’s leading real estate developers and a pioneer in ultra luxury development, has launched M3M Woodshire, a premium residential project comprising 18 mid-rise towers spread over 19 acre in sector 107 of Gurgaon. With a total of 984 units encompassing 2/3/4 BHK apartments and Penthouses, M3M India is looking to realise a total sales value of Rs 850 crore from this project.