The new GCC will serve as a hub for Adidas's digital commerce operations, focusing on enhancing customer experiences, optimising supply chain efficiencies, and driving digital innovation. It represents a significant investment in India's digital economy and aligns with Adidas's global strategy to strengthen its online presence and capabilities.

Chennai was chosen for its strategic location, robust infrastructure, and skilled talent pool, offering favourable conditions for establishing and scaling up the GCC. The centre is expected to play a pivotal role in Adidas's growth trajectory in the region, catering to the increasing demand for online shopping experiences and personalised services.

The establishment of the GCC in Chennai reflects Adidas's confidence in India's market potential and its commitment to leveraging local resources and talent for sustainable business expansion. It also signifies the company's proactive approach to adapting to evolving consumer preferences and digital trends in the retail industry.

Overall, the initiative is poised to stimulate economic growth, create job opportunities, and further strengthen Adidas's market position in India's dynamic and rapidly growing eCommerce landscape.