Launched in February 2024, the initiative was carried out under the CSR arm of Allcargo Group—Avashya Foundation—in partnership with Sadbhavana Gramin Vikas Sanstha and Purti Sinchan Samruddhi Kalyankari Sanstha.

Using the Tamaswada pattern of conservation, the effort focused on desilting and restoring the canal to prevent soil erosion and ensure better water retention.

The project has created 100,000 cubic metres of surface water storage and contributes 225,000 cubic metres to the groundwater table annually. It now provides water for drinking, livestock, and irrigation of kharif, rabi, and vegetable crops—benefiting over 1,200 farmers directly and over 3,000 indirectly.

Union minister Nitin Gadkari lauded the project and said such initiatives are vital to addressing the agrarian crisis in Vidarbha.

Allcargo Group chairman Shashi Kiran Shetty said the group is committed to restoring water sources and supporting rural livelihoods through sustainable interventions.