Despite the acquisition, Team-BHP will continue to operate independently, managed by its founding team with its strict moderation standards intact. CARS24’s involvement will primarily focus on strengthening Team-BHP’s product, technology, and artificial intelligence capabilities to enhance the reader and member experience.

The collaboration will introduce new features aimed at helping users make smarter automotive decisions, without altering the platform’s core principles of independence and transparency.

CARS24 stated that this move represents a long-term investment in enriching India’s automotive ecosystem with deeper trust, sharper conversations, and richer insights. Both organisations share a vision of making the vehicle ownership experience in India more informed, intuitive, and community-driven.

With improved technological backing, Team-BHP plans to scale its operations while continuing to empower automotive enthusiasts across the country.

Source: Business Standard