Under the initiative, female postal workers and community leaders are trained to teach financial knowledge to their local regions. Phase 1 of the initiative, which conducted several Financial Literacy Camps across India, helped over 55,000 women, particularly those who were young and employed. Out of every 3 beneficiaries, 2 were from deep rural locations, which highlights the program’s effectiveness in working at the grassroots level in the country.

As part of Phase 2, over 4000 financial literacy camps will be deployed across India. These will be led by over 40,000 financially educated women, who will provide classes on responsible investing, fraud awareness, and digital banking tools.

Anita Shah Akella, CEO of IEPFA and Joint Secretary, Ministry of Corporate Affairs, highlighted the importance of the collaboration saying, “By partnering with IPPB, we ensure that awareness turns into action and that financial education becomes a catalyst for real community transformation.” Similarly, Gursharan Rai Bansal, Chief General Manager & CSMO, IPPB, remarked, “Through this partnership with IEPFA, we are deepening our mission to bring inclusive, accessible banking to every doorstep. Niveshak Didi enables us to build trust, inspire & share financial discipline, and create a lasting impact at the grassroots level.”