Mahindra Lifespaces has introduced ‘Home of Positive Energy’, a brand philosophy aimed at enhancing well-being through thoughtful design, natural light, and green spaces. The launch includes a digital video campaign (DVC) and a Mobile Experience Centre—a first-of-its-kind traveling showcase across Mumbai.

CMO Abhimanyu Mathur stated, “Every Mahindra home is designed as a sanctuary that nurtures aspirations and daily life.” The campaign, developed with The Womb, emphasizes differentiation beyond location and amenities, making well-being central to Mahindra Lifespaces’ identity.

With this initiative, Mahindra Lifespaces continues to redefine urban living, blending innovation with purposeful design to create future-ready communities.