Popular Vehicles & Services Limited, a leading fully integrated automotive dealership group in India, has announced that its 100 per cent step-down subsidiary, Prabal Motors Pvt. Ltd., has received a Letter of Intent (LOI) to establish eight advanced 3S facilities—Sales, Service and Spare Parts—for BharatBenz across Punjab.

This marks Popular Vehicles’ official entry into the Punjab market as the exclusive dealer for BharatBenz throughout the state, significantly strengthening its presence in Northern India. The move builds upon the company’s existing footprint in Maharashtra and Tamil Nadu and further deepens its partnership with Daimler India Commercial Vehicles.

The upcoming state-of-the-art facilities will be strategically located across eight sites in Punjab. Each will integrate a showroom, bodyshop, spare parts distribution, and pre-owned car operations under one roof. Together, they will feature a total of 32 service bays and involve a cumulative investment of approximately Rs130 million (USD 1.56 million).

Naveen Philip, Promoter and Managing Director of Popular Vehicles & Services Limited, commented, “We are thrilled to announce our entry into the northern region through our partnership with BharatBenz. Punjab becomes the third key state in our BharatBenz network after Tamil Nadu and Maharashtra. This expansion reflects our broader strategy to move beyond our traditional base in Kerala and into high-potential geographies.”

He added, “Punjab’s vibrant economy and increasing demand for commercial transportation make it a strategic market for us. We are committed to offering best-in-class mobility solutions and furthering our relationship with Daimler India Commercial Vehicles.”

This expansion underscores Popular Vehicles’ ambition to become a pan-India leader in commercial automotive retail and servicing, reinforcing its growth strategy across both new and existing territories.