HTL International is strengthening its India strategy with plans to achieve 35 per cent growth in 2026, driven by retail expansion and deeper penetration into Tier 2 markets through its brands Domicil, Fabbrica and Corium.

The company currently operates one flagship store and 33 shop-in-shops in India and plans to double its retail footprint over the next two years. The expansion strategy includes increasing presence in Tier 2 cities while opening additional flagship stores in major metropolitan markets.

HTL said India’s furniture market remains largely unorganised, with nearly 90 per cent of the sector dominated by non-branded players, creating opportunities for organised brands offering standardised quality and design-led products.

Manoj Kumar Nair, Country Head (Brands), India, Middle East and Africa, HTL Group of Companies, said the company is focused on building distinct positioning for each brand while expanding access to international design and quality products across emerging markets.

The company’s India portfolio includes Fabbrica for younger and first-time buyers, Domicil for the mid-to-premium segment focused on family living, and Corium positioned in the luxury category. According to the company, the three brands recorded 50 per cent growth in 2025.

To support future growth, HTL has expanded its Chennai manufacturing facility from 2.5 lakh sq. ft. to 3.5 lakh sq. ft. The plant serves both domestic demand and export markets including the US, UK and Middle East.