IndiFrame has entered the Andhra Pradesh market with the launch of its first channel partner store in Kurnool, developed in partnership with Varaahi Enterprises. The launch marks the fenestration brand’s debut in the state and its first dealer-led expansion under the new IndiFrame brand identity.

Located on Nandikotkur Road, the 500 sq. ft. store is positioned to serve Kurnool and neighbouring markets across the Rayalaseema region. IndiFrame said the outlet forms part of a wider strategy to establish 10–15 channel partner stores across Andhra Pradesh, Telangana and Maharashtra over the next 12 months.

The company is also exploring partnerships in Vijayawada, Guntur, Ongole, Nellore, Anantapur, Kadapa, Tirupati and Rajahmundry.

According to the company, India’s Rs 1.27 lakh crore fenestration market remains largely unorganised, particularly across Tier-II and Tier-III cities. IndiFrame said its dealer-led model combines manufacturing capability with local distribution networks to improve access to premium fenestration products.

Dilip Kumar, Co-Founder & CEO, IndiFrame, said, “India’s next wave of real estate growth is unfolding beyond metros. Cities like Kurnool are seeing strong construction momentum, but access to quality fenestration solutions remains limited. Our channel partner model bridges this gap by combining our manufacturing strength with the deep-rooted presence of local partners.”

The company expects channel partnerships to contribute 10–15 per cent of overall revenue.

The Kurnool outlet builds on IndiFrame’s existing dealer network, including partnerships in Hyderabad and Khammam launched earlier this year.

Explaining the choice of location, IndiFrame cited Kurnool’s expanding residential construction activity, regional investment announcements and infrastructure projects such as the Orvakal Industrial Node. The company said the store is strategically positioned to cater to surrounding towns including Nandyal, Adoni and Yemmiganur, where the market remains dominated by unorganised suppliers.