Valueline, a leader in premium home solutions since 2002, has recently introduced the Next Collection by HATRIA, an Italian sanitaryware brand recognised for precision engineering, innovation and refined ceramic craftsmanship. The collection brings a fresh, contemporary perspective to modern bathrooms by combining advanced technology with a clean, minimalist design language.

Defined by sleek forms and seamless detailing, the Next Collection features a compact concealed discharge system that creates a lighter, more streamlined appearance. The absence of visual interruptions enhances continuity, enabling the WC and bidet to integrate effortlessly into contemporary bathroom spaces.

The collection introduces a new ceramic silhouette characterised by soft, unexpected curves that highlight the expressive quality of the material. This balance of form and function transforms technical innovation into an elegant design statement, offering enhanced comfort alongside visual appeal.

Designed with sustainability at its core, the Next Collection incorporates HATRIA’s patented, TÜV-certified flush system, which efficiently cleans the entire bowl using just 3 to 4.5 litres of water. Available through Valueline, the range reinforces the brand’s commitment to curating globally recognised designs that deliver performance, water efficiency and contemporary elegance.