Fujiyama Power Systems Ltd has appointed cricketer Surya Kumar Yadav as its brand ambassador, strengthening the company’s outreach in India’s rapidly growing rooftop solar market. The collaboration is intended to enhance brand visibility and encourage wider adoption of clean energy solutions across households and businesses.

Celebrated for his dynamic playing style and consistency, Yadav embodies the performance and reliability that Fujiyama Solar aims to deliver through its extensive range of over 500 products, including solar panels, inverters, lithium and tubular batteries, chargers and power-electronics systems. The company, backed by more than two decades of the UTL Group’s trust, continues to focus on providing affordable and sustainable solar-energy solutions.

According to Yogesh Dua, CEO and Joint Managing Director, Yadav’s qualities align closely with the brand’s ethos. He added that the partnership is expected to inspire consumers to reduce energy costs by adopting rooftop solar systems. Yadav, represented by RISE Worldwide, expressed enthusiasm for supporting a brand committed to driving India’s transition towards greener, energy-efficient living.

Fujiyama Solar plans to launch nationwide promotional campaigns for its on-grid and off-grid rooftop systems, featuring advanced inverter technologies, energy-storage solutions and long-life solar panels tailored for Indian climatic conditions.