Eurogrip, the two- and three-wheeler tyre brand from TVS Srichakra Ltd., showcased its premium tyre portfolio at Automechanika Dubai 2025, one of the world’s largest automotive aftermarket trade shows. The latest participation marks Eurogrip’s third appearance at the global event, underlining its focus on strengthening international presence.

At the exhibition, Eurogrip presented a new product line developed through advanced research and development, performance-led design and global tyre technology standards. The showcase included the Trailhound range — Trailhound Wild, Trailhound STR and Trailhound SCR — along with a prototype of Protorq Max. Other products on display included Roadhound, Protorq Extreme, Bee City, Bee Sport, Climber XC, Terrabite DB+, Beamer VS, and established patterns such as Badshah, Badshah LX, Jaya LX and Auto 150.

Commenting on the participation, T K Ravi, Chief Operating Officer of TVS Srichakra Ltd., said Automechanika Dubai continues to be a key platform for expanding Eurogrip’s global footprint. He noted that the event provides an opportunity to engage with partners and customers across West Asia, Africa and key Gulf markets, and added that the company was pleased to showcase its high-quality, performance-oriented tyre range to an international audience.