Mahindra Records Flat Auto Sales, Strong Tractor Growth

Mahindra & Mahindra Ltd. reported flat total auto sales of 75,901 units in August 2025, with a year-on-year decline of 9 per cent in domestic SUV sales to 39,399 units. Despite the overall stagnation, commercial vehicle sales in select light categories showed double-digit growth, while farm equipment witnessed robust gains driven by favourable monsoon trends.
In the commercial segment, Mahindra sold 22,427 light commercial vehicles domestically, including 19,502 units in the 2–3.5 tonne category, marking a 13 per cent year-on-year rise. The three-wheeler segment, including electric models, also recorded a 13 per cent uptick with 10,527 units sold. Exports across all categories stood at 3,548 units, representing a 16 per cent annual increase.
According to Nalinikanth Gollagunta, CEO of the Automotive Division, the company moderated wholesale dispatches in anticipation of upcoming GST changes. “With GST rationalisation expected, we consciously reduced dealer inventory to prepare for festive season demand,” he said, adding that Vahan platform data reflected a 7.4 per cent year-on-year increase in passenger vehicle registrations and 16 per cent in light CVs.
The Trucks and Buses division, including SML Isuzu, reported a 9 per cent decline in overall sales, totalling 1,701 vehicles. Cargo vehicles across Mahindra and SML grew 5 per cent to 989 units, while passenger vehicle sales dropped 24 per cent to 712 units, owing to GST uncertainties and weather-related disruptions in the north.
Meanwhile, Mahindra’s Farm Equipment Business saw domestic tractor sales surge 28 per cent to 26,201 units. Exports rose 37 per cent to 1,916 units, bringing total tractor sales for August to 28,117 units. Veejay Nakra, President of the Farm Equipment Division, attributed this to favourable monsoon patterns and high reservoir levels supporting kharif and upcoming rabi sowing. “Government support through financing schemes is also expected to drive demand during the festive season,” he said.
Year-to-date (April–August) figures for the farm division indicate a 12 per cent rise in total tractor volumes to 190,914 units, including 8,524 units exported. Mahindra remains the world’s largest tractor maker by volume and holds leadership positions across India’s farm and utility vehicle markets.

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