In Manjri, Pune, Birla Estates, a wholly owned subsidiary of Century Textiles and Industries, has purchased a 16.5-acre plot of land. The land parcel has an estimated income potential of Rs 20 billion and a development potential of over 32 lakh sq ft. "Pune is a strategic market for us and this acquisition is a step towards our ambitious growth plans," stated K. T. Jithendran, MD & CEO of the business. Ekamaya Properties, a wholly-owned subsidiary of the corporation, was recently incorporated. Following its incorporation, Century Textiles and Industries now has a step-down wholly-owned subsidiary in Ekamaya Properties.