New-age real estate developer Aurika Group has rolled out a Rs 2.2 billion expansion plan targeting Tier-II cities in Uttar Pradesh, with new launches in Ayodhya and Bareilly. The company has secured RERA approvals for two projects in Bareilly and one in Ayodhya as part of its strategy to scale in high-potential urban hubs.

In Ayodhya, Aurika will develop a 150-key serviced suites project on the prominent 14 Koshi Parikrama Marg, in partnership with Best Western Hotels. The property aims to tap into the city’s growing religious tourism and will feature premium suites, rooftop dining, wellness amenities, and spiritual experiences—all under the Best Western brand.

Meanwhile, in Bareilly, the group has announced a gated villa community on a 5.50-acre site. This follows two ongoing developments: the sold-out "The Residences, Bareilly" and "Aurika Avenue," a mixed-use project coming up on Bada Bypass. Together, Aurika’s Bareilly portfolio is expected to generate over Rs 3.5 billion in revenue.

“Our investments reflect the aspirations of emerging India,” said Prasoon Chauhan, Founder & CEO of Aurika Group. “Ayodhya brings spiritual gravity, Bareilly offers urban vibrancy—both are crucial to our growth story. We’re focused on projects that merge modern needs with cultural relevance.”

Chauhan added that the group is actively exploring joint ventures and development agreements across Tier-II markets in North India to deepen its footprint.

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