Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited, recorded bookings of approximately Rs 6.5 billion (bn) at Birla Trimaya Phase four in Bengaluru, representing over 85 per cent of the launched inventory with around 460 units sold. The cumulative booking value across all launched phases stands at approximately Rs 24.59 bn, underscoring sustained demand for the project.

Birla Trimaya is presented as a premium offering within a thoughtfully planned integrated township, featuring lake facing one to four BHK residences designed to balance modern living with expansive green surroundings. The development is spread across a 52 acre site in Devanahalli, North Bengaluru, and emphasises open spaces and landscaped environments with over 70 per cent of the area dedicated to open areas.

Devanahalli has emerged as one of Bengaluru's fastest growing residential corridors, driven by its proximity to Kempegowda International Airport and enhanced connectivity via NH-44, Hebbal and the Outer Ring Road. Ongoing infrastructure upgrades and expansion of IT and employment hubs in North Bengaluru are steadily driving residential demand beyond the city's traditional core and reinforcing the appeal of well planned premium developments.

The company reported that Phase one was sold out within 36 hours, recording bookings of approximately Rs 5 bn, while Phase two achieved nearly Rs 6 bn in bookings within 24 hours and Phase three recorded around Rs 5 bn in bookings within the first 24 hours of launch. The MD and CEO said that the robust response reflected increasing maturity of homebuyer demand in North Bengaluru, with buyers prioritising well planned developments that offer both quality of life and long term value, and signalled a clear shift towards organised integrated communities. Birla Estates continues to expand its presence in Bengaluru through a growing portfolio of premium residential developments across micro markets such as Whitefield, Rajajinagar, Devanahalli, Rajarajeshwari Nagar and Sarjapur, and the company remains focused on sustainability, execution and customer centricity.