Dosti Realty has launched its latest campaign, ‘Will You Be My Yellow?’, using the company’s signature yellow colour as a symbol of friendship, warmth and belonging.

The campaign is built around the idea that a home is shaped not only by its physical spaces but also by the people who create a sense of comfort and connection. It encourages homebuyers to identify their ‘yellow’ — a friend, partner, sibling, parent, neighbour or another person who makes a place feel like home.

Deepak Goradia, Chairman and Managing Director, Dosti Realty, said the campaign celebrates relationships that bring warmth and a lasting sense of belonging to a home.

Anuj Goradia, Director, Dosti Realty, added that homes are defined by the people who fill them with memories, laughter, comfort and a sense of togetherness.

The campaign is being showcased across four Dosti Realty developments — Dosti West County, Dosti Eden, Dosti Greater Thane and Dosti 604.

Dosti West County is a 105-acre township in Balkum, Thane, comprising 2 and 3 BHK homes, senior living and commercial spaces. The development includes green spaces, clubhouses and sports and cultural facilities aimed at encouraging community interaction.

Dosti Eden, located in Brahmand, Thane, focuses on a quieter residential environment with green spaces designed around family living.

Dosti Greater Thane is spread across 125 acres in Kalher and features more than 70 per cent open green spaces, along with amenities, retail, a temple and planned social infrastructure.

Dosti 604, located in Wagle Estate, Thane, rises nearly 170 metres and includes a rooftop sky deck, sky gym, sunset lounge, viewing decks and outdoor spaces.

Through ‘Will You Be My Yellow?’, Dosti Realty aims to connect its residential developments with the broader idea of community, relationships and belonging.