Sā – The House of Shubhashish has entered Jaipur’s luxury housing segment after signing a development agreement for a premium residential project in Malviya Nagar.

The project has an estimated revenue potential of around Rs 5 billion and is expected to be launched in Q3 of the current financial year, subject to regulatory approvals.

The company said the development marks its formal entry into the premium and luxury residential segment in Jaipur, in line with its broader expansion strategy across key urban markets.

Sā – The House of Shubhashish is part of JK Jajoo Ventures, which has interests in real estate across Mumbai, Indore, Jaipur and Prayagraj, along with airport ground handling operations at 17 airports in India.

Mohit Jajoo, Executive Director and CEO, said Malviya Nagar is emerging as a major urban hub in Jaipur and the project will focus on a differentiated, design-led offering.

J K Jajoo, Founder and Chairman, JK Jajoo Ventures, said the group aims to create landmark developments with quality, thoughtful planning and strong customer focus.