India’s construction sector is booming. By 2030, it is expected to touch $ 2 trillion and contribute close to 14 per cent of the country’s GDP. But what really defines a brand in this space today? It is no longer just about who builds the tallest tower or the fastest to finish a project. Increasingly, leadership is being shaped by how people perceive the builder and the kind of trust and emotion the brand evokes.

More than just steel and concrete

For years, the construction industry was judged on metrics such as square footage, speed of delivery and cost. Those things still matter but they no longer tell the full story. Today, a successful construction brand must create more than structures. It must leave behind an identity, a narrative, and an emotional connection. That’s where branding comes in. In fact, over the years, this extremely important aspect has gone from being a back-office afterthought into a strategic asset...

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