GB Realty has announced a luxury residential project on Airport Road, Mohali, in collaboration with global luxury watch and jewellery brand Jacob & Co. The developer is positioning it as Punjab’s first Jacob & Co.-branded residential development.

The project marks GB Realty’s entry into the branded residences segment as it expands its luxury and ultra-luxury housing portfolio across North India.

The company plans to invest approximately Rs 24-25 billion in the development, including over Rs 10 billion for land acquisition. The remaining investment will be allocated towards construction, development and other project costs. The development is intended to cater to demand for luxury homes across the Chandigarh-Mohali-Panchkula region.

“Our planned investment of approximately Rs 24-25 billion, including over Rs 10 billion for land, reflects our confidence in Tricity’s potential and our commitment to creating a new benchmark for luxury living in North India,” said Gurinder Bhatti, Founder and Managing Director, GB Realty.

The project forms part of the company's broader investment plans. GB Realty aims to invest over Rs 50 billion over the next three years as it expands its luxury residential portfolio and enters new segments and markets across North India. Over the next five years, it plans to scale cumulative investments to approximately Rs 100 billion, with around Rs 35 billion earmarked for luxury and ultra-luxury residential developments.

Founded by Jacob Arabo, Jacob & Co. is a luxury watchmaking and high jewellery brand known for its design-led timepieces and jewellery.