India’s branded residences market is valued at about Rs. 920 bn, making it the largest in the Asia-Pacific region by value, according to The Landscape of Branded Residences in India, Edition 3, a report by NOESIS Hotel Advisors. The number of projects is projected to rise from 47 to 85 by 2028, with development extending beyond major metropolitan areas.

India accounts for 21 per cent of Asia-Pacific’s $45.3 bn branded residence value from 15 per cent of its units, ahead of Vietnam at $8 bn. Delhi-NCR has the highest project count in India with 15, followed by Mumbai with six. Of the 47 projects tracked, 15 have been delivered.

The next development cycle is expected to increase the share of non-metro projects from 8 per cent to 45 per cent. Goa, Alibaug, Rishikesh, Bhubaneswar and Mohali are among the markets identified for expansion. Hyderabad leads the metropolitan markets, with about 1,200 new branded homes expected across seven projects by 2028.

Branded homes command an average premium of 32 per cent over comparable projects, broadly matching the global average of 33 per cent. Pune records the highest premium at 44 per cent, followed by Kolkata at 42 per cent, while Hyderabad records a 25 per cent premium. The report was launched at The Branded Residences Summit 2026 in Mumbai, attended by 350 delegates, including 250 developers and 28 international and Indian brands.

The report said supply increased 3.1 times in 2025, from 1,015 to 3,181 units. Projects launched since January 2025 added 5,156 homes, twice the number delivered during the previous seven years. Transaction value totalled Rs. 472.78 bn since 2018, while annual value growth averaged 49 per cent between 2019 and 2025. Non-hospitality brands account for 73 per cent of Indian branded units, compared with about 20 per cent globally. Demand is supported by 19,877 ultra-high-net-worth individuals and strong premium housing sales, with homes priced above Rs. 10 mn accounting for 71 per cent of sales in the top seven cities during the first half of 2026.