Delhi-NCR has emerged as the frontrunner in home interior spending, with residents investing an average of Rs 5.8 lakh per home—well above other metros such as Bengaluru and Hyderabad. According to recent findings by Magicbricks, homeowners are increasingly viewing design as a long-term investment that enhances both quality of life and property value, rather than a discretionary expense.

The study highlights that well-executed interiors can yield tangible returns, with modern designs pushing resale values up by as much as 70 per cent and boosting rental income by nearly 45 per cent. Spending per square foot in the region also outpaces the national average at Rs 580, compared with Rs 560 nationwide. Bedrooms and kitchens dominate the investment focus, while modular kitchen solutions and wardrobes remain the most popular upgrades.

Another key trend is the growing preference for full-home design services, where consumers opt for end-to-end, tech-enabled solutions over piecemeal improvements. Nationally, the interiors sector is valued at USD 12.33 billion and is projected to double to USD 24.52 billion by 2030, growing at a CAGR of nearly 12 per cent. This expansion is driven by rising disposable incomes, urbanisation, and a desire for personalised, functional living spaces.