Gravity Bath, one of India’s fastest-growing bathware brands, has launched its first company-owned experiential stores in New Delhi and Mumbai. This marks a significant step in the company’s evolution from a two-person startup in 2006 to a Rs 2 billion brand with a pan-India presence.

The new retail outlets showcase over 2,000 SKUs, including faucets, showers, sanitaryware, kitchen sinks, and accessories, all within immersive mock-up zones. Designed for diverse users, these include specialised bathrooms for children, seniors, hotels, and modern homes, along with a live shower demonstration area.

“Our aim is to simplify bathroom product selection through pricing transparency, age-specific designs, and awareness-building,” said Anoop Garg, Founder and Director.

With two manufacturing units and over 12,500 channel partners, Gravity Bath produces over 30 lakh faucets and 7 lakh sanitaryware pieces annually. Recognised by MES and other industry bodies, the brand is now pursuing a Rs 10 billon revenue target by 2028.

The company also plans to grow through franchise stores and digital platforms. Additionally, it is entering the luxury segment with DI’LUSSO, its new Italian-inspired bathware range.