Loomcraft has launched its exclusive store in Kerala, marking its entry into South India and a key step in its nationwide expansion strategy. The move targets a region driven by tourism and premium real estate demand, where outdoor spaces play a central role in hospitality and residential experiences.

Kerala’s growing base of luxury resorts, boutique hotels, villas and gated communities has created strong demand for specialised outdoor furniture. However, the region has remained underserved, with buyers relying on imports or generic products not suited to humid, coastal and monsoon-heavy conditions. Loomcraft aims to address this gap with climate-engineered solutions tailored for durability and performance.

The new store features over 800 design options, catering to hospitality developers, architects and premium homeowners. It also functions as a regional hub for consultation, customisation, logistics and after-sales support, enabling faster project execution and expansion across South India.

Commenting on the launch, Rahul Jindal said, “Launching our Kerala store is a strategic investment in South India. The region offers strong hospitality linkages and a design-aware audience, making it an ideal gateway for expansion.”

With increasing tourism and premium housing demand, South India is expected to play a significant role in the brand’s growth, as it expands across metro as well as Tier-2 and Tier-3 markets.