Quality of Location and Execution to Drive Real Estate Growth: Omaxe

What are the key growth drivers shaping India’s real estate sector over the next three to five years, and which asset classes are likely to attract the highest investment?
India’s real estate growth over the next three to five years will be driven by urbanisation, rising household incomes, infrastructure expansion and the formalisation of demand. The important shift is that growth is broadening beyond traditional metros. Residential will remain the largest opportunity, particularly premium and mid-premium housing, while office, retail, hospitality, warehousing and mixed-use developments will attract increasing capital. Real estate equity inflows reached a record $8.5 billion in H1 2026, up 32 per cent year-on-year. The market, however, will reward quality of location and execution rather than indiscriminate expansion. Developers with strong balance sheets, delivery capability and a clear understanding of local demand will be better placed to capture this growth.

Hospitality is emerging as an increasingly attractive real estate asset class. What market trends are driving developer interest in the sector, and how does hospitality complement broader real estate portfolios?
Hospitality is benefiting from a structural increase in domestic travel, pilgrimage tourism, business travel, weddings and MICE activity. What has changed is the breadth of demand: hotels are no longer dependent only on international tourists or traditional business centres. Better airports, highways and rail connectivity are making new destinations commercially viable. For developers, hospitality also creates recurring operating income and strengthens surrounding residential, retail and commercial assets. That makes it particularly relevant for integrated developments. At Omaxe, our entry into hospitality reflects this opportunity. We plan to develop 19 hotels across 13 cities in five states, with an investment of about Rs 6,200 crore over four to five years. The portfolio deliberately spans business, leisure, pilgrimage and transit-led demand.

With growing investment in Tier-II cities such as Ayodhya, Vrindavan and Lucknow, how are infrastructure development and tourism contributing to the emergence of new real estate markets?
Infrastructure and tourism are changing the economics of these cities. Once connectivity improves and visitor numbers reach scale, demand extends well beyond hotels to retail, F&B, entertainment, residential and commercial real estate. Ayodhya demonstrates the magnitude of this shift: visitors rose from about 60 lakh in 2020 to 16.44 crore in 2024. Lucknow has the advantage of a diversified economy, while Vrindavan is benefiting from sustained religious tourism. The opportunity is not to replicate metro-city formats, but to build products around the specific demand drivers of each market. This is also why our hospitality expansion has a strong Uttar Pradesh focus, with 12 of the planned 19 hotels located across cities including Ayodhya, Lucknow, Vrindavan and Prayagraj.

How is the growing integration of retail, hospitality and commercial spaces changing the development model for large mixed-use destinations and urban centres?
Mixed-use development is becoming more about creating an active destination than simply combining different asset classes on one site. Retail brings daily footfall, offices provide a working population, hospitality extends activity into evenings and weekends, while residential creates a permanent catchment. This creates better utilisation of infrastructure and reduces dependence on a single revenue stream. Retail itself is moving towards experience-led formats, with India recording about 3.9 million sq ft of retail leasing in H1 2026, up 20 per cent year-on-year. 

For developers, the key is integration from the planning stage where access, parking, tenant mix, public spaces and pedestrian movement have to work together. This approach is reflected in Omaxe State, a large mixed-use destination in Dwarka that brings together sports, retail, entertainment, hospitality and commercial spaces. The idea is to create a destination that attracts people for multiple purposes rather than for a single activity. A mixed-use project succeeds when its various components reinforce each other rather than merely coexist.

Delhi-NCR continues to attract strong developer interest alongside rapid expansion in organised retail. What structural factors are driving the region’s real estate growth, and how sustainable is this momentum?
Delhi-NCR has one of the strongest and most diversified real estate demand bases in the country, supported by government, corporates, GCCs, manufacturing, logistics, retail and a large residential market. Infrastructure is now expanding that opportunity beyond established centres. Metro networks, RRTS, expressways and airport connectivity are creating new development corridors and expanding consumer catchments. The office market recorded its highest-ever half-year absorption in H1 2026, while Delhi-NCR also led the country’s retail leasing activity. We see this momentum continuing, but with greater differentiation between micro-markets. Locations such as Dwarka, Greater Noida, Faridabad and other infrastructure-linked corridors can gain significantly as congestion and high land values push demand outward.

Luxury housing demand remains strong, but market dynamics vary significantly across cities. What factors are influencing luxury housing demand, and how should developers adapt their strategies to these regional differences?
Luxury housing is being driven by rising wealth, changing lifestyle expectations, larger homes, better amenities and demand for privacy and quality. But the definition of luxury varies considerably by market. In Delhi-NCR, location, connectivity, space and social infrastructure are critical; in Mumbai, scarcity and redevelopment play a much bigger role; while in cities such as Bengaluru and Hyderabad, technology-led wealth creation is an important demand driver. Developers, therefore, cannot take a standardised national product to every market. Unit sizes, amenities, pricing and even the sales proposition need to reflect local purchasing behaviour. The broader premiumisation trend remains strong, but the opportunity is increasingly in understanding the customer at a micro-market level rather than simply putting a luxury label on a product.

As investors place greater emphasis on execution, profitability and long-term value creation, how are these priorities influencing developers’ approaches to growth, project selection and capital allocation?
The industry has moved from a scale-first approach to a return-and-execution approach. Land ownership or project size alone does not create value; timely delivery, disciplined capital deployment and healthy project economics do. Developers are therefore becoming more selective about location, product-market fit, approvals, phasing and the amount of capital committed upfront. For us, the principle is straightforward: growth has to be backed by visibility of demand and execution. We would rather build a sustainable pipeline of well-selected projects than pursue headline growth without adequate returns.

Given the key trends shaping the real estate sector, what are the key areas of focus for your future growth plans?
Our focus is on markets where infrastructure, consumption, employment and tourism are creating durable demand. NCR will remain important, particularly emerging corridors where connectivity is improving. We also see significant potential in integrated developments combining residential, retail, commercial and hospitality. Hospitality will be a major new growth vertical for us. The larger objective is diversification without losing capital discipline. We will continue to prioritise projects where we have a strong understanding of the market, can execute in phases and can create recurring or long-term value rather than relying purely on one-time development gains.

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