Rama Group has launched Rasvi, a luxury confectionery brand, at Rama World in Raipur, marking its entry into “The Neighborhood,” a curated open-air food street. The addition strengthens the destination’s positioning as a premium, experience-led food and lifestyle hub.

Designed as a retail experience beyond the conventional sweet shop format, Rasvi features boutique-style displays, premium packaging and design-led interiors aligned with evolving consumer preferences. The offering spans couverture chocolates, fusion sweets, heritage mithai, pâtisserie, desserts and café-style beverages, blending traditional and contemporary formats.

A key focus area is gifting, with curated festive hampers, wedding collections and corporate gift boxes, supported by high-quality packaging and presentation.

Located on Vidhan Sabha Road, Raipur, “The Neighborhood” is a 100 per cent vegetarian food street featuring seven kiosks offering street-style dining in an organised setting. Rasvi adds a premium confectionery layer to the mix, complementing existing offerings across chaat, Asian cuisine and beverages. The destination is set to expand with additional formats including Common Café, South Indian Table, North Indian Table and ZaZa Pizza.

Prakhar Agrawal, Director, Rama Group, said the concept reflects a shift towards curated, design-led retail and experience-driven consumption.

With this launch, Rasvi establishes its first physical presence in Raipur and plans to expand into other cities through similar experience-led formats, targeting growing demand for premium retail environments.