Sarovar Hotels and Resorts (Sarovar) plans to tap branded residences as part of a strategic expansion that aims to take its portfolio to over 400 hotels in five years. The company intends to leverage brand licensing and management contracts to accelerate growth while maintaining an asset light approach. The move is positioned as an extension of its hospitality offerings into residential developments linked to its hotel brands.

It will seek partnerships with property developers to co-create projects that align with its service standards and operational model. The company views branded residences as a channel to deepen customer engagement and to generate recurring fee income through long term management arrangements. Expansion plans are expected to prioritise key domestic urban centres and select international markets where brand recognition can be converted into residential demand. The company will seek to adapt amenity packages to match local market preferences and regulatory environments.

Management expects the model to complement existing hotel operations by offering an alternative revenue stream and by enhancing brand loyalty among high value guests. The approach is described as scalable under franchising and management agreements and is intended to reduce capital intensity for the company. Sarovar will monitor operational synergies and maintain quality controls to ensure consistency across hotel and residential offerings.

Analysts note that branded residences can offer longer term customer relationships and steadier fee flows compared with traditional room revenue, while the company emphasises disciplined growth and risk management as priorities during the rollout. The plan to exceed 400 hotels in five years signals an ambition to scale rapidly while relying on partnerships rather than heavy balance sheet investment. The company indicated that execution will focus on site selection, brand alignment and contractual clarity to protect standards and shareholder value.