Umm Al Qura for Development and Construction has announced its 2026–2030 growth strategy, signalling its transition from a single-destination developer to a diversified urban destination and investment platform across Saudi Arabia's Western Region.

As part of the strategy, the company unveiled Masar Gardens, a mixed-use urban destination in Makkah backed by an initial infrastructure and land investment of approximately SAR 6 billion. Spread across 1.2 million sq m, the project is expected to be developed over a five-year period.

The new roadmap aims to expand Umm Al Qura's portfolio beyond its flagship Masar Destination, with future developments planned across Makkah, Jeddah and Madinah. The company intends to build a diversified portfolio of urban destinations valued at more than SAR 50 billion while attracting new investment opportunities and strategic partnerships.

Yasser Abuateek, Chief Executive Officer of Umm Al Qura for Development and Construction, said the company is leveraging its development expertise and institutional capabilities to deliver long-term value for investors, communities and the wider economy.

Masar Gardens will comprise residential, commercial, hospitality and public-use components supported by extensive infrastructure, green spaces, pedestrian pathways and modern mobility solutions. The development is designed to contribute to Makkah's long-term urban development objectives while enhancing quality of life and strengthening the city's appeal as an investment destination.

The announcement reflects the company's broader vision of creating scalable urban destinations that support Saudi Arabia's economic diversification agenda and generate sustainable growth opportunities for local and international investors.