US-based networking technology provider Cisco said this week that it has invested in a dedicated India Webex infrastructure and obtained the necessary regulatory licenses to accelerate the adoption of Webex across the country.

Webex is a cloud-based collaboration solution that includes video meetings, calling, messaging, events and other customer experience solutions like contact centre and purpose-built collaboration devices.

The India Webex infrastructure includes a dedicated data centre and is backed by Cisco Secure products and solutions to ensure data privacy and security. It will allow Cisco to offer India-specific pricing for customers, helping to lower costs by over 50%.

The data centre will offer a host of services to customers and allow Cisco to sustain continued growth, lower operating costs and increase technical efficiencies.

“Our goal is to create a more inclusive work experience for the three-fold growth expected in the number of digital workers in India by 2030,” said Dave West, president, Cisco APJC. “If we do this right, we can level the playing field and create new opportunities, regardless of geographic borders, socioeconomic background, or language.”

The new infrastructure comes in response to the massive and permanent shift towards hybrid work, the company said.

“This is a significant milestone in our endeavour to power hybrid work at scale and speed,” said Daisy Chittilapilly, president, Cisco India & SAARC. “With this investment, we are looking to capture a growing market that is expected to reach over $250 million in India by 2025.”

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