Genefied, a leading IT services and consulting company for CPG brands, has launched an updated brand identity to mark its five-year milestone and signal its next stage of growth in loyalty, traceability, and digital warranty solutions. The refreshed identity reflects the company’s focus on innovation, scalability, and AI-driven digital transformation.

The new visual identity is led by a bold ‘G’, symbolising growth, gravity, and a global outlook, while an embedded upward arrow represents progress, automation, and real-time efficiency. The gradient transition from deep blue to teal green signifies trust, stability, agility, and innovation, aligning with Genefied’s evolution into an AI-native company.

Simplicity and adaptability define the design, ensuring relevance across mobile interfaces, blockchain tags, digital dashboards, and QR codes. It communicates robust systems, machine learning, and seamless traceability, all while remaining user-friendly for brands across apparel, FMCG, electronics, and pharmaceuticals.

The updated tagline, “Scale Every Interaction,” highlights Genefied’s mission to help businesses create meaningful, technology-powered connections across every stakeholder touchpoint. Founder and CEO Ayush Jhawar said:

“This rebranding reflects how far we have progressed and our readiness for the future. Our renewed identity signals a stronger focus on innovation, scalability, and solving industry challenges with smarter solutions.”

CMO Bhavana Khera added, “The refreshed brand captures our shift from a functional solution provider to a strategic partner for modern CPG brands.” CRO Arsh Kabir Singh Gujral noted, “This identity brings clarity to our value proposition, supports deeper engagement, and reflects our capability to deliver impactful outcomes for clients and partners alike.”

The transition to the new identity begins in September across all touchpoints, including the website, social media, and product interfaces, supporting Genefied’s expansion into the MENA region and further strengthening its position in the FMCG sector.