Amazon crosses $20 billion exports from India
Launched in 2015, the Amazon Global Selling programme has registered over 200,000 Indian exporters, offering more than 750 million homegrown products across global markets. The company’s total seller base has grown by over 33 per cent in the past year.
Amazon had initially targeted $10 billion in e-commerce exports by 2025, later revising the goal to $20 billion, which it has now achieved ahead of schedule.
The company reported the highest 10-year compound annual growth rates (CAGR) between 2015 and 2025 in key export categories: health and personal care (45 per cent), beauty (45 per cent), toys (44 per cent), home (39 per cent), apparel (37 per cent), and furniture (36 per cent).
“The momentum reflects the ambition of Indian businesses and the growing role of e-commerce exports in global trade,” said Srinidhi Kalvapudi, Head of Amazon Global Selling India. “As we work towards our $80 billion export goal by 2030, we are focusing on simplifying global selling through technology innovation, capacity building, and ecosystem partnerships.”
Kalvapudi added that Amazon remains committed to supporting India’s e-commerce export growth, aligning with the Government of India’s goal of reaching $200–$300 billion by 2030.
The United States and the European Union are Amazon’s top export markets under the programme, followed by countries such as Germany, Canada, the United Arab Emirates, France, Italy, Spain, and Saudi Arabia.
Addressing global trade policy changes, including the scrapping of the ‘de minimis’ system in the US, Kalvapudi said, “It’s a long-range story of structural strength and capability building that compounds over time. These are the controllable inputs we continue to focus on, as this is a structural story, not a cyclical one.”
The ‘de minimis’ exemption earlier allowed packages valued under $800 to enter the US without duties and with minimal inspection.