Bridgestone MEA, in partnership with Al Masaood LLC, took part in the Automechanika Network held recently in Abu Dhabi. The event brought together leaders across the automotive sector to discuss the future of mobility, sustainability, and innovation in the Middle East aftermarket.

The partnership between Bridgestone and Al Masaood dates back 51 years, with the Tyres, Batteries & Accessories (TBA) Division playing a key role in establishing the brand in the UAE. At the event, Hani El Tannir, CEO of Group Industrial, Al Masaood Group, spoke on ‘E-commerce: Transforming Aftermarket Sales & Services’, emphasising innovation and sustainable solutions.

Bridgestone also presented advancements in tyre technology, fleet management, and its E8 Commitment, focusing on AI, digitalisation, and customer-centric solutions. The event theme, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’, encouraged dialogue on adapting to disruption and changing consumer demands.