Capillary Technologies India Limited has been selected by one of the largest retailers in the United States and a Fortune fifty company to modernise its loyalty and customer engagement ecosystem under a five-year agreement valued at more than 20 million (mn) US dollars. The company will implement its Loyalty+ platform together with its aiRA AI engine to deliver personalised and contextual customer experiences across the retailer's national footprint. The engagement is intended to advance customer engagement through intelligent, AI-driven decisioning and real-time customer intelligence.

Under the agreement Capillary will focus on enhanced personalisation and engagement, AI?driven offer optimisation using aiRA, and real-time behaviour-driven interactions across channels. The platform will enable member engagement and lifecycle value improvements and aim to improve promotional effectiveness and efficiency through data-led decisioning. The work will encompass unified, cross-channel strategies to support dynamic, measurable marketing and loyalty initiatives.

Capillary's founder and chief executive said that the partnership reflected the firm's commitment to delivering hyper-personalised, scalable loyalty solutions that drive measurable business outcomes and foster long-term customer relationships through real-time intelligence. The company indicated it would leverage its expertise in AI-driven loyalty, customer engagement and predictive analytics to help the retailer enhance loyalty experiences and improve marketing effectiveness. The implementation will be carried out at scale to enable personalised and measurable interactions.

Founded in 2012 and headquartered in Bengaluru, Capillary Technologies provides AI-based cloud-native software-as-a-service products and solutions to enterprise customers globally. The company reported that it serves 115 customers including 20 Fortune 500 customers across 47 countries and offers a diversified product suite comprising Loyalty+, Engage+, Insights+, Rewards+ and a customer data platform. The announcement was made under the exchange filing requirements and the company provided contact details for media and investor enquiries.