DPIIT Joint Secretary Inaugurates Isler’s Appliance Unit in Greater Noida

Isler, a fast-growing appliance manufacturing start-up supported by Hafele India, inaugurated its state-of-the-art production facility in Greater Noida. The facility was inaugurated by Sanjiv Singh, Joint Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India.

Spread across 30,000 sq ft, Isler’s first plant is equipped with advanced assembly lines and automated systems for manufacturing built-in kitchen and home appliances such as hoods and hobs, with future plans to produce microwaves, ovens, and dishwashers. Designed with a focus on sustainability and precision manufacturing, the unit marks a significant step in strengthening domestic value addition and job creation.

Speaking at the inauguration, Sanjiv Singh said, “The opening of Isler’s facility is a shining example of what can be achieved when government vision and industry expertise come together. This will not only strengthen the appliance manufacturing ecosystem but also encourage further investment and collaboration.”

Frank Schloeder, Managing Director, Hafele South Asia, added, “Hafele’s collaboration with Isler underscores our commitment to developing India as a global manufacturing hub. We are proud to be part of a journey that advances local value creation and technological excellence.”

Pravesh Kumar, Co-Founder and CEO, Isler India, stated, “The inauguration marks a major milestone in our mission to manufacture world-class appliances in India. With Hafele’s strategic support and DPIIT’s guidance, we aim to set new benchmarks in design, quality, and efficiency.”

Hafele India Pvt Ltd, a subsidiary of Hafele GmbH & Co KG (Germany), is a leading provider of interior solutions across hardware, lighting, kitchen, and appliance categories. Its continued investments in India demonstrate its long-term commitment to local innovation and manufacturing.

Isler Infra India Pvt Ltd is focused on producing high-quality, energy-efficient home appliances for domestic and export markets. Backed by Hafele India, the company aims to foster design-led innovation and contribute to India’s ‘Make in India’ mission.

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