DTDC Express has recently unveiled a unique cultural initiative at the Hornbill Festival in Nagaland, transforming its delivery trucks into travelling showcases of the state’s rich artistic heritage. The initiative, titled the Nagaland Fleet, reimagines logistics vehicles as moving cultural canvases, using DTDC’s nationwide network to amplify lesser-known regional stories.

Developed in collaboration with artists from Nagaland’s 17 tribes, the fleet features artworks under the theme ‘Woven in Diversity’, reflecting the state’s traditions, craftsmanship and shared identity. Following the festival, the trucks are now travelling across India, carrying Naga art and narratives beyond regional boundaries and into national consciousness.

The Hornbill Festival brings together the diverse tribes, traditions and artistic expressions of Nagaland, yet much of this cultural wealth has remained unfamiliar outside the region. Through the Nagaland Fleet, DTDC leveraged its scale to extend the festival’s cultural reach across cities and states.

The initiative was accompanied by a short film documenting the creation of the artworks and the stories behind them, offering audiences deeper insight into the symbolism, motifs and craftsmanship of Naga art. DTDC stated that the project reflects its belief that logistics can connect cultures as well as commerce.

With a delivery network covering 96 per cent of India’s population, DTDC Express noted that the Nagaland Fleet reinforces its identity as a purpose-driven Indian brand, using its infrastructure and reach to bring diverse cultural identities closer together across the country.