The Security Solutions division of Godrej Enterprises Group has recorded 20 per cent year-on-year growth, powered by rising demand from Tier 2 and Tier 3 cities. These emerging markets now contribute around 30% of total revenue, underscoring a decisive shift in India’s security landscape.

The festive season has accelerated this momentum, with increased consumer spending and demand for home safety solutions across digital and offline channels. Leveraging a strong retail and service network of over 4,500 touchpoints, the company continues to strengthen its portfolio of safes, lockers, and connected surveillance systems.

According to Pushkar Gokhale, Business Head – Security Solutions, Godrej Enterprises Group, “Emerging Tier 2 cities are not just catching up; they’re leading the way. Our growth is powered by innovation, trust, and relevance as we continue enabling safer living across India.”

The brand attributes its success to macroeconomic tailwinds such as urbanisation, rising household assets, and increased e-commerce spending. It is also expanding its range of smart, design-led, and compliant products, with BIS and ISI certifications ensuring quality and customer confidence.

With strong traction across geographies and a clear innovation roadmap, Godrej Security Solutions is poised to shape the next era of secure, modern living for a rapidly evolving Bharat.