The Department of Financial Services has launched a 3-month nationwide campaign (July–Sept 2025) to saturate Financial Inclusion schemes at the Gram Panchayat and Urban Local Body levels. Key activities include opening bank accounts under PMJDY, enrolment in PMJJBY, PMSBY, and APY, and conducting digital fraud awareness sessions.

The first day saw camps in over 2,000 GPs with enthusiastic public participation. The campaign targets all 2.7 lakh GPs and ULBs in India.