GROHE unveiled its GROHE SPA Aqua Sanctuary at Milan Design Week 2026, transforming Piccolo Teatro Studio Melato into an immersive showcase of water, design and wellbeing. Built on the philosophy of ‘Wellbeing Through Water’, the installation reimagined bathrooms as holistic spaces for relaxation, rejuvenation and self-care.

The Aqua Sanctuary was presented through three interconnected sanctums. The first showcased the 3D-printed GROHE SPA AquaTree shower and faucet, highlighting bespoke innovation and biophilic design. The second featured the Atrio Private Collection and GROHE SPA x Buster + Punch collaboration, focusing on cohesive materials, finishes and integrated design. The third highlighted Allure Gravity and Rainshower Aqua Tiles through water rituals based on preparation, relaxation and rejuvenation.

The showcase comes as India’s premium bath fittings market sees rising demand from luxury homes, architects and designers for modular, customisable and experience-led solutions. Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said the shift from product-led thinking to experience-led ecosystems is already underway in India.

The installation attracted over 6,800 visitors, including architects, designers and global industry representatives, with strong interest in sensorial shower systems, modular formats and integrated design-performance solutions.