Humro, the Robotics-as-a-Service (RaaS) brand under Affordable Robotic and Automation Limited (ARAPL), has unveiled a proactive strategy to offset the impact of newly introduced US import tariffs. The announcement comes amid projections that the US warehouse automation market will grow at a compound annual growth rate of 20.6 per cent, from USD 5.78 billion in 2024 to approximately USD 16.6 billion by 2030.

Acknowledging that the new tariffs could affect nearly 7 per cent of its topline revenue, Humro has confirmed a ten per cent price adjustment across all products starting November. Despite this increase, the company emphasised that its autonomous material handling solutions will remain 15 to 20 per cent more affordable than those of its closest competitors.

To reduce the long-term impact of tariff duties, Humro has adopted a strategy of Complete Knockdown (CKD) and Semi Knockdown (SKD) shipments. Additionally, the firm is actively building partnerships with local vendors in the United States and exploring options for future contract manufacturing within the country.

Humro’s customer-centric proof-of-concept deployment model remains unchanged: clients can implement machines without upfront costs and only make purchases if performance benchmarks are achieved. Where they are not, clients pay a flat fee. While leasing and rental agreements will reflect the ten per cent tariff-linked pricing revision, the company insists the overall value proposition remains unmatched.

Milind Padole, Founder and Managing Director of Humro, stated:

“The tariff environment is a temporary turbulence. We’ve built resilience into our model by combining India’s engineering strengths with US-based value addition and enterprise-grade software. Even with modest adjustments, we continue to deliver higher value at lower cost compared to competitors.”

Padole added that nearly 50 per cent of projected sales through November will be fulfilled from inventory already stocked in the US before the tariff change, helping buffer the short-term impact.

Robinson Philipose, Co-Founder and Chief Executive Officer of Humro, echoed this sentiment:

“The US remains one of our most important growth markets. Our hybrid model ensures we remain at least 15 to 20 per cent cheaper than peers while offering reliable, enterprise-level automation. Our focus is on delivering real value despite policy shifts.”

Humro’s approach highlights its commitment to operational efficiency, affordability, and innovation. The firm continues to distinguish itself in a competitive landscape through quick deployment, robust software, and strategic localisation. With the tariff measures in place, Humro believes the playing field remains level and its long-term trajectory in the US market remains strong.