Luharuka Media & Infra Limited has officially changed its name to DhanSafal Finserve Limited. The transformation represents a strategic shift towards inclusive financial services, combining a renewed identity with a broader mission of enabling financial empowerment.

The name DhanSafal blends “Dhan” (wealth) and “Safal” (success), encapsulating the company's vision of enabling successful financial journeys for its customers. The rebranding marks a fresh chapter in the company’s growth story, with a sharper focus on responsible lending, digital platforms, and customer-first values.

Over the coming weeks, the company will transition all brand assets, including signage, digital platforms, and communication channels, to the DhanSafal identity. Outreach campaigns will ensure a seamless shift for customers and stakeholders.

Under its new name, DhanSafal Finserve Limited will continue to provide a range of retail financial products, including personal and business loans, with an emphasis on flexibility and accessibility for underserved communities across India. The company aims to be a trusted financial partner for individuals seeking stability and opportunity.

This rebranding aligns with DhanSafal’s broader goal of bridging traditional banking gaps with ethical, technology-led solutions across the country.

Source:Press release issued by DhanSafal Finserve Limited