Mahindra & Mahindra is preparing to accelerate its electric-vehicle strategy, with Executive Director Rajesh Jejurikar confirming that the company is “ready to ramp up.” After weeks of speculation about a single EV launch, he revealed that two new electric models will be unveiled next week on 26 and 27 December, rather than one.

Jejurikar said Mahindra’s EV journey has been intentionally paced to allow organisational learning. “The last six months have been about building capability across the channel, back end, quality and software,” he noted, explaining that some products were phased out to allow the ecosystem to mature. With that foundation in place, he expects EV sales to rise from January onwards, consistent with the company’s earlier plan of 4,000–5,000 units per month.

Mahindra is also outlining a long-term roadmap for its internal-combustion engine (ICE) business. The iQ platform, unveiled on 15 August, will underpin a new generation of ICE models from 2027. “The first set of products are ICE products… and there are some really exciting ones,” Jejurikar said, adding that four concepts have already been shared with investors.

He reiterated that the recent GST cut has been transformational for the auto sector, calling it a “landmark decision.” Sectors dominated by commercial operators are seeing the most immediate gains because a 10 per cent price reduction has a clear impact on total cost of ownership.

Jejurikar added that SUV demand has remained robust after the festive season and that the GST cut has been a “game changer,” prompting Mahindra to revise its five-year tractor industry outlook from 7 per cent to 9 per cent.

Mahindra & Mahindra recently reported a 31 per cent year-on-year increase in SUV sales — its highest monthly growth to date — supported by new product launches.