Meolaa, a technology-led fast-moving consumer goods (FMCG) company, has raised $6 million in Pre-Series A funding to accelerate its digital-first growth strategy. The funding round was led by General Catalyst (GC), with participation from Claypond Capital (the family office of Ranjan Pai), Colossa Ventures, entrepreneur Kunal Shah, Turbostart Global, and other existing investors.

The newly raised capital will be deployed across three strategic priorities — AI and data infrastructure, brand expansion, and operational agility and scale.

“With General Catalyst’s support, we are accelerating our transformation into a modern, AI-enabled FMCG company built to disrupt the value chain end to end,” said Ishita Sawant, founder and chief executive officer of Meolaa. The company is deploying AI and advanced analytics across its operations, including consumer market intelligence, product innovation, packaging and branding, and supply chain optimisation.

Neeraj Arora, managing director of General Catalyst, said, “What excites us about Meolaa is Ishita’s vision to build an AI-native FMCG powerhouse — replacing traditional R&D with intelligent systems that compress brand development cycles from years to months.”

Traditional FMCG companies typically rely on long, sequential brand creation processes that can take 18–24 months, involving research, R&D, design, testing, and rollouts. Meolaa aims to bridge this gap with a unified AI-powered brand creation framework that accelerates development timelines and enhances product–market alignment.

The company’s data-driven approach has already shown success in identifying opportunities in underserved consumer segments, such as the Indian fragrance market, which was valued at $281 million in FY24 and is projected to reach $873.3 million by FY32. This segment is witnessing the rise of a mass-premium category, driven largely by Gen Z professionals.

Ranjan Pai, chairman of the Manipal Education and Medical Group (MEMG), said, “Meolaa combines deep consumer understanding with technology to accelerate brand creation and scale — bringing a level of agility and precision rarely seen in this space.”