Nuvoco Vistas Corp has introduced the Zero M Unnati App, a digital platform created for its influencer community, including contractors, waterproofing and tile applicators, masons and painters who contribute significantly to product adoption and customer outreach. Dealers, retailers and distributors can also access the platform through their designated profiles.

The app provides a unified digital experience, offering real-time visibility of reward points, incentives and performance, along with seamless reward redemption. Users can also access detailed product information, receive instant updates on offers and new launches, and connect directly with support teams through integrated helpline services.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said the platform was developed to strengthen engagement and transparency while equipping influencers with the information and support they need. He said integrating rewards, product knowledge and assistance in one place enhances Nuvoco’s customer-centric approach.

The company plans to introduce additional features such as expanded reward catalogues, milestone-based incentives, consistency rewards, market-adopter benefits and gamification elements to further enhance user experience.

The Zero M Unnati App is a key component of Project DEN (Digitally Enabled Nuvoco), the company’s broader digital transformation initiative that prioritises scalable systems, operational efficiency and improved stakeholder engagement. It complements existing digital tools such as Nuvo Setu, Nuvo Nirmaan and SAP Ariba, reinforcing Nuvoco’s long-term digital roadmap.