Ola Electric is preparing for the festive season with an aggressive production and inventory push, aiming to reduce vehicle delivery timelines by more than half, from the current 12–14 days, sources said.

Reducing delivery times and improving the customer handover experience have been identified as key priorities for the company this season. Efforts are being made to ensure buyers do not face the long waiting periods experienced in previous cycles.

“The festive season is critical, and delivery speed will be the differentiator,” a source commented.

In recent quarters, Ola has steadily shifted from a discount-driven strategy to a model focused on profitability and sustainable growth. While competitors are expected to offer deep festive discounts of 10–12 per cent, often at the cost of cash burn, Ola has maintained its focus on improving EBITDA margins.

Ola Electric has sold over one million vehicles, nearly double that of its closest rival, TVS Motor. Company insiders said inventory at its retail network will be ramped up to enable quicker handovers.

This strategy is designed to capture a sharp rise in demand anticipated in the coming weeks, as two-wheeler sales traditionally peak during the festive period.