The Open Network for Digital Commerce (ONDC) is enabling a fair, transparent and non-discriminatory digital marketplace by creating an open ecosystem that allows sellers to reach customers across multiple platforms. Unlike traditional e-commerce platforms that operate in closed silos, ONDC removes platform-specific restrictions and ensures equal discoverability for all sellers, irrespective of size, scale or digital sophistication. Open protocols and common network specifications enhance transparency and prevent biased or opaque listing practices, while seller-side applications make full catalogues visible across buyer-side apps. Buyer-side apps, in turn, disclose key parameters used for search ranking and listings, enabling sellers to improve visibility through informed participation. Recently, the Ministry of MSME’s Trade Enablement and Marketing (TEAM) scheme has accelerated adoption of digital commerce by supporting SMEs, Self Help Groups, Farmer Producer Organisations, artisans, rural entrepreneurs and local retailers through ONDC. The scheme focuses on digital literacy, awareness, cataloguing and onboarding, with 50 per cent of beneficiaries targeted as women-led enterprises. As of 9 December 2025, more than 1,16,000 retail sellers from over 630 cities and towns are live on the ONDC network. By lowering entry barriers and enabling interoperability across multiple applications, ONDC is increasing competition, improving price transparency and offering consumers wider choice across products and services.