Opptra, the AI-native e-commerce distributor founded by Flipkart co-founder Binny Bansal, has partnered with Unicommerce to enhance operations across India, the GCC, and Southeast Asia. The collaboration integrates Opptra’s brand expansion expertise with Unicommerce’s AI-led Uniware platform, enabling centralised management of orders, inventory, and fulfilment across warehouses, stores, and sales channels.

Opptra retains full commercial ownership of online brand operations, from marketplace strategy and pricing to fulfilment and customer service. Leveraging Unicommerce’s 350+ integrations, including logistics, marketplaces, POS, and accounting systems, the partnership provides a unified, scalable infrastructure for cross-border commerce, local compliance, and taxation support.

Ranjit Babu, CEO of Electronics & General Merchandise at Opptra, noted that Uniware gives teams a connected view of operations to act on real-time data and scale brands efficiently. Kapil Makhija, MD & CEO of Unicommerce, highlighted that AI-led infrastructure will help brands automate operations, improve decision-making, and expand globally with reduced complexity.