Popular Vehicles & Services Limited, one of India’s leading integrated automotive dealership chains, has received in-principle approval from Maruti Suzuki India Limited (MSIL) to acquire an existing authorised dealership in Telangana. This strategic move marks a key milestone in the company’s expansion beyond its southern strongholds and reinforces its long-standing partnership with MSIL.

The Telangana dealership operates through a wide network of 19 locations—including five owned and 14 leased or licensed sites—across sales showrooms, service centres, True Value outlets, driving schools, and backend operations. In total, the dealership includes 27 authorised touchpoints spanning the Arena, Nexa, True Value, Service, Bodyshop, Commercial, Driving Schools, and Stockyard verticals. This strong local presence positions Popular Vehicles to capture a substantial share of the rapidly expanding automotive market in Telangana.

The acquisition includes the transfer of all operational assets, excluding the land and buildings owned by the vendor. Assets being acquired cover leasehold improvements, electrical fittings, plant and machinery, office infrastructure, digital properties, and essential service tools. The company will also selectively absorb existing employees based on operational needs and cultural fit.

To ensure continuity and brand familiarity, the existing dealer has agreed to offer a limited, non-exclusive, royalty-free co-branding licence for up to 36 months following the transition. Inventory will be separately valued and acquired under predefined terms, with Popular Vehicles currently carrying out due diligence through physical verification and ratification before determining the final consideration—estimated to be in the range of Rs 1 billion.

This acquisition strengthens Popular Vehicles' non-Kerala portfolio and enhances its geographic reach, complementing its presence in Karnataka and Tamil Nadu. Commenting on the development, Mr Naveen Philip, Promoter and Managing Director, said, “We are honoured to represent the Maruti Suzuki brand in Telangana, one of India’s fastest-growing automotive markets. This expansion aligns with our long-term goal of building a pan-India footprint and diversifying beyond Kerala. It will enable us to improve customer access, boost service revenue, and deliver sustainable growth through technology-led, customer-centric solutions.”