Palred Technologies Ltd has announced that its consumer electronics brand pTron has entered the automotive accessories segment as part of its portfolio expansion strategy. The development was disclosed to the stock exchanges on December 31, 2025.

As part of the launch, pTron has introduced a new range of car-focused technology products designed to enhance in-car convenience, connectivity and everyday usability. The product line includes portable car vacuum cleaners Neo Vac X1 and Neo Vac X2, along with a wireless CarPlay adapter named Car Sync.

The new products are priced between Rs 1,199 and Rs 1,999 and are currently available through Amazon India, in line with pTron’s digital-first distribution strategy.

Commenting on the development, Ameen Khwaja, Founder and Chief Executive Officer of pTron, said the automotive accessories category represents a natural extension of the brand’s mission to offer practical and affordable technology solutions that address evolving consumer needs in personal mobility.

The company said the launch further strengthens pTron’s diversification beyond personal audio and mobile accessories into higher-utility lifestyle technology categories, supporting its long-term growth strategy.

Palred Technologies Ltd has been listed on the BSE and NSE since 2004.